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On April 25th and 26th, 2025, Egypt International Exhibition Center in Cairo hosted the highly anticipated BE EXPO — the first event of its kind in Egypt dedicated entirely to women. The expo brought together the worlds of health, beauty, fashion, and nutrition under one roof.

BE EXPO aims to empower Egyptian and Arab women by offering a holistic platform that showcases the latest products and services in skincare, cosmetics, wellness, nutrition, and fashion. The event also featured workshops and awareness sessions designed to promote healthy and beautiful lifestyles.

The expo was marked by a strong presence of both local and international brands, as well as experts in beauty and wellness, offering visitors a unique opportunity to explore the latest trends and innovations in these industries.

Highlights of the event included inspiring talks, interactive workshops, and live demonstrations, creating an experience that was both educational and entertaining.

BE EXPO stands out as a pioneering step toward supporting and empowering women in Egypt, by providing an incl